Marketing budgets continued to be cut in July

Zoe McCready

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

The decline in marketing budgets has slowed across all media in July though cuts were recorded across the board, according to data from WARC's latest Global Marketing Index (GMI).

While digital and mobile budgets continued to shrink in relation to the previous year – a trend first seen in April – both showed a notable easing in the rate of decline. Mobile’s index value rose from 31.0 in June to 40.6 in July while digital’s 39.4 was an improvement from 31.6. That mobile is showing the quickest recovery correlates with research from WARC and the MMAwhich...

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