Marmite: Lovers, Don't Spread The Hate

Marmite, the Unilever-owned food spread, revamped its ‘you either love it or hate it’ brand positioning in the UK by addressing the issue of breakfast contamination.

Selected creative: Marmite – Lovers, Don't Spread The Hate

Credits

Creative agency: adam&eveDDB LondonCreative Lead: Ben Tollett / Richard BrimCreative: Simon Vicars / Andre SallowiczProject Management: Daniel Moorey / Kim MarshallPlanning: Will GrundyChief Executive Officer: Mat Goff / Tammy EinavAccount Management:Chris Jackson / Oliver Lester / Holly Fletcher...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands