Mars: Snickers, thank you

Snickers, a chocolate bar made by the company Mars, launched a campaign in India to thank the unsung heroes of the Covid-19 pandemic.

Campaign details

Brand: SnickersBrand owner: MarsEntrant company: MediaCom, GurgaonIdea creation: Mars International India Pvt. Ltd., HyderabadMarket: IndiaSector: ConfectioneryMedia channels: Merchandise & free gifts, Online video, Programmatic display, Websites & micrositesBudget: Up to 500k

Executive summary

Covid19 brought the world to a halt! It was a situation that was unprecedented, never before in human history has the world come to a stop. In such difficult times, when the entire country was put into lockdown, several heroes rose! These heroes were individuals from all walks of life,...

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