Mashrou' Leila: Roman – An Ode to Arab Feminism

Independent band Mashrou' Leila used a social media-driven campaign to launch its new album in Lebanon and gain more international exposure.

Campaign details

Brand: Mashrou' LeilaBrand owner: Mashrou' LeilaLead agency: FP7 McCann BeirutContributing agencies: Clandestino Films, Caviar MediaCountry: GlobalIndustries: Music & theatreMedia channels: Online videoBudget: 500k - 1 million

Executive summary

Mashrou' Leila is an independent Lebanese band who compose songs against issues and inequalities affecting the Arab world. Their music deserves more attention worldwide and, with their new album launch, we needed to gain more exposure internationally.

So, when the band tasked us with promoting their new album, we tapped into a major issue facing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands