Mastercard: Mastercard SMB

Mastercard, a financial services corporation, created a campaign in the United States to engage with women-owned small businesses, a group that was often overlooked.

Campaign details

Brand: MastercardBrand owner: MastercardEntrant company: Mastercard Worldwide, HarrisonIdea creation: McCann New YorkMarket: United StatesSector: Credit cards & loansMedia channels: Competitions & contests, Events & experinetial, Outdoor, out-of-home, Point-of-purhcase, in-store, Public relations, Social mediaBudget: 3 - 5 million

Executive summary

Small businesses play an essential role in the US economy, and are a huge opportunity for Mastercard-- along with many other businesses. To make a real impact, both through marketing and at the industry level, we identified a unique approach.

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