Mastercard: The Astronomical Sale

Mastercard, a financial services company, built a unique sale tied to a rare eclipse that was 172 years in the making to increase top-of-mind awareness in the United Arab Emirates.

Campaign Summary

A priceless account of that one time nature painted a Mastercard logo in the sky.

In the slowest retail season, Mastercard built a unique sale tied to a rare eclipse that was 172 years in the making; as we put the brand where everyone was looking!

Since 97% of the sun would disappear, 97% of the price would disappear too on the region's biggest online retailer, noon.com, getting people excited not only for the sight of the century, but also for the sale of the century.

On the day of the eclipse, events were held across...

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Insights Team
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