Mastercard’s risk management playbook for marketing

Looks at how credit card company Mastercard put in place a risk management function for marketing.

Why it matters

The pandemic and lockdowns caught brands and businesses unprepared, but as the experience of Mastercard shows, a specific risk management function within marketing helped it respond more quickly and effectively to the situation as it developed around the world.

Takeaways

  • The number of risks that a brand faces are growing – cybersecurity, data privacy, third-party risks to name but a few – and containing those risks will be a success factor for marketing in future.
  • Putting a risk management function in place is only half the battle – regular ‘fire drills’ are necessary to ensure everyone within...

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