Campaign details
Brand: MaxisBrand owner: MaxisEntrant company: Ensemble Worldwide, Petaling JayaMedia: Initiative, Kuala Lumpur / Kingdom Digital Solution, Petaling JayaMarket: MalaysiaSector: Telephone & internet servicesMedia channels: Online display, Outdoor, out-of-home, Public relations, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
How do you deliver an intelligent campaign that does justice to prove to Malaysians that we have the most intelligent telco network?
Instead of splashing media budgets to maintain always-on exposure for our ads, at Maxis (Malaysian communications service provider) we...