Campaign details
Brand: MaybellineBrand owner: L'Or�alLead agency: Mccann WorldgroupContributing agency: FoxymoronMarket: IndiaIndustries: Cosmetics, beauty aidsMedia channels: Cinema, Content marketing, Point-of-purchase, in-store, Product sampling, Social media, Websites & microsites, Word of mouth, influencersBudget: 5 - 10 million
Executive summary
Maybelline wanted to reinforce its position in the booming Indian beauty market, which on the one hand has a strong legacy leader brand and, on the other, is experiencing an explosion of new brands via e-commerce. We found a relevant need-gap in the beauty landscape of India:...