Campaign details
Brand: Mazda Motor CorporationBrand owner: Mazda Motor CorporationEntrant company: Lively Worldwide, EssexMarket: EuropeSector: Automakers & marquesMedia channels: Events & experiential, Mobile & apps, Virtual & augmented reality
Executive summary
'The Mazda Experience' used insight into retail behaviours underpinned by technology to create a dynamic experience charting Mazda's heritage. The experience was delivered as a 'plug and play' removable kit of parts for pop-up stores, city-centre retail experiences and dealership activations.
Mazda Motor Europe wanted to unify brand activation output across 22 European territories, and engaged Lively Worldwide...