McDonald's: Apply Thru

McDonald's, the fast food chain restaurant, increased job applications across the US by launching a voice-initiated application process.

Assignment

Each day around the world, McDonald's and its independent franchisees provide jobs for almost 2 million people. And with the labor cliff—the point at which demand for labor exceeds supply—picking up steam, it's becoming harder by the day to secure those valuable employees.

To obtain the talent it needs, McDonald's requires an estimated 20 million applications every year worldwide. That's an applicant pool about the size of Beijing. That's why McDonald's made it a goal to increase applications in Q3 2019. But with competition for workers more intense than ever, McDonald's couldn't rely on the same traditional tactics to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands