Media means business: Creating meaningful media in pharma

Havas Lynx Group

This Havas White Paper outlines how pharma brands can make the most efficient and effective media choices.
  • To remain relevant and meaningful to HCPs, pharma needs more from its communications than ever before, and yet the spend on their media mix far from reflects this reality.
  • Pharma must break away from the traditional, fixed mindsets that pander to stereotypes about HCPs and patients.
  • Marketers can then target segments with strategically tailored messages and activities, using different data sets to generate better marketing campaigns that will yield better results....

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