Médiamétrie: The renewal of the model of Mediaplanning: how to improve prediction in a digital world

Médiamétrie, the media company, offers a solution to the uncertainty of media planning and campaign performances in France.

Campaign details

Brand: MédiamétrieCountry: Global

Project Summary

In a world where advertisers seek for more transparency, measuring campaign performances with a 3rd party, independent & audited body is key.

With the success of post campaign analysis solutions such as Nielsen Digital Ad Ratings, advertisers can now precisely track daily campaigns reach, frequency and impressions by demo.

Predicting campaign performances is a more complex science. Historically Médiamétrie has been proposing in France a media planning solution.

Media planning is currently based on Internet Global audience (IAB 2018 Research award winner) which reports top 6000 Brands and top 1000...

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