Campaign details
Brand: MELÉAgency: Anomaly New York
Summary
More diverse than ever, and prouder than ever.
And yet, too often this beautiful Black and Brown skin had not been authentically reflected in brands; not even in the skincare aisle.
Over the past decade, skincare marketing had evolved to include diverse faces, but the products themselves had not.
By 2018, despite the fact that 1 in 2 babies born in America were multicultural1, there was no single brand that truly understood, or designed for, darker shades of skin.
This is a story about how Strategy and...