Milliseconds make millions: A study on how improvements in mobile site speed positively affect a brand’s bottom line

Looks at how the rise of customer expectations and increasing use of smartphones are amplifying the need for mobile speed.
  • Over a 4 week period, Deloitte Digital analysed mobile site data from 37 retail, travel, luxury and lead generation brands across Europe and the US.
  • Results showed that a mere 0.1s change in load time can influence every step of the user journey, ultimately increasing conversion rates.
  • Conversions grew by 8% for retail sites and by 10% for Travel sites on average.
  • With a 0.1s improvement in site speed, we observed that retail consumers spent almost 10% more, while lead generation and luxury consumers engaged more, with page views increasing by 7% and 8% respectively....

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