Campaign details
Brand: Aditya Birla CapitalAgency: Mindshare
Strategy
Objective
Most Indian households run on a fixed income, which is why monthly budgets are a widely used value in the country. Yet, every year when the Indian finance minister presents the Union Budget, the common man cannot help but feel overwhelmed. He may be cognizant of the budget and its impact on his daily life but finds it difficult to decipher the impact given its complexities. Therefore, the one-line objective for Aditya Birla Capital was to make the Union Budget as palatable as it could get.