Akbank: Axess – OK, Google. I'm Feeling Lucky.

Akbank, a banking brand, creatively used Google Search ads to sell Axess credit cards, increase its customer base and strengthen its total share in Turkey.

Campaign details

Brand: AkbankAgency: Hype

Strategy

Objective

Decades of search advertising has proven that one of the biggest obstacles for advertisers is to increase sales and stay cost-effective at the same time, especially when the market is already competitive and saturated like the credit card business.

Going beyond finance was the name of our game.

Akbank is one of the few banks with a credit card application landing page that is fully digitized. There isn't an additional offline step with the interference of a call center in the Axess credit card application system. Plus, the importance of...

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