Akbank: The Rising of New Generation T

Akbank, a banking brand and parental company of electronic money transfer platform Tosla increased app installs for Tosla in Turkey with a mobile campaign that ran across Facebook, YouTube, Twitch and TikTok.

Campaign details

Brand: AkbankAgency: AkbankRegion: EMEA

Strategy

Objective

Tosla is an electronic money transfer platform in Turkey that enables money transfer 24/7 for free and shopping easier with a prepaid card linked to your Tosla account. Akbank, which is one of the biggest banks in Turkey, is the parental company of Tosla.

Our objective was to build brand awareness from scratch using the performance marketing tactics, acquire new highly active users from digital, and gain market share among e-money platforms.

In parallel with a vision of building a brand from a performance marketing perspective, our...

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