Campaign details
Brand: AkbankAgency: AkbankRegion: EMEA
Strategy
Objective
Tosla is an electronic money transfer platform in Turkey that enables money transfer 24/7 for free and shopping easier with a prepaid card linked to your Tosla account. Akbank, which is one of the biggest banks in Turkey, is the parental company of Tosla.
Our objective was to build brand awareness from scratch using the performance marketing tactics, acquire new highly active users from digital, and gain market share among e-money platforms.
In parallel with a vision of building a brand from a performance marketing perspective, our...