Akbank: Walled Garden

Akbank, a banking brand, promoted the Akbank Mobile app by leveraging machine-learning to target consumers in Turkey with personalised offers.

Campaign details

Brand: AkbankAgency: AkbankRegion: EMEA

Strategy

Objective

Is it possible to turn Akbank Mobile into a publisher armed with propensity models and machine learning algorithms in order to maximize sales with zero cost? That's the ultimate objective lying behind this project.

As Akbank, we make almost 60% of our total sales through digital channels and paid media has undeniable share in this success. To increase organic share and lower CPAs as well as total budget spent by paid which should have had one concentration area is reserved for new customer acquisition and minimized the...

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