Campaign details
Brand: American TouristerLead Agency: Interactive Avenues - A Reprise Network CompanyRegion: APAC
Strategy
Objective
The Curio – an all new range of luggage bags from American Tourister was ready for its debut. Our task was to build awareness and gain maximum momentum for the product launch.
Target Audience
While the brand was all set for the reveal, the challenge was to be able to relate to today's young, urban, always mobile audience between the ages of 18 to 35 years.
Creative Strategy
The luggage category traditionally relied on push communication but knowing that...