Campaign details
Brand: App SamuraiAgency: App SamuraiRegion: EMEA
Strategy
Objective
In May, 2020, App Samurai, released its Covid-19 Resilience Grant aimed to help build resilient app-based startups that were positively impacting the community during the pandemic. In total, the Covid-19 Resilience Grant awarded 12 apps a total of $84,000 in App Samurai advertising credit. Beyond assisting outstanding apps with their user acquisition and marketing efforts, we wanted to help support app-startups to weather the storm of economic uncertainty, so that they could become tomorrow's unicorns.
We also aimed to emphasise the credibility, reliability and trustworthiness...