Campaign details
Brand: Baby DoveLead Agency: Mindshare PhilippinesRegion: APAC
Strategy
Objective
Since its inception in 2018, Baby Dove was able to position itself as one of the leading baby brands in the market with its strong moisture proposition in a category that focuses on products that offer gentle and mildness for babies' skin.
In order to battle a century-old heritage brand dominating the category, Baby Dove launched into the baby skin care space by doing something different: instead of just using traditional channels, it leveraged on the insight that a woman's mindset changes in every...