Baby Dove: #RealMomsVillage chatbot – a data-driven campaign recognizing moms' needs

Baby Dove, a baby care brand, launched a campaign in the Philippines to improve data collection from mothers.

Campaign details

Brand: Baby DoveLead Agency: Mindshare PhilippinesRegion: APAC

Strategy

Objective

Since its inception in 2018, Baby Dove was able to position itself as one of the leading baby brands in the market with its strong moisture proposition in a category that focuses on products that offer gentle and mildness for babies' skin.

In order to battle a century-old heritage brand dominating the category, Baby Dove launched into the baby skin care space by doing something different: instead of just using traditional channels, it leveraged on the insight that a woman's mindset changes in every...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands