Campaign details
Brand: BepantholAgency: Wunderman ThompsonRegion: EMEA
Strategy
Objective
At Bepanthol Skincare, we needed to differentiate in skincare category among the heavy clutter, building up on the medicated skincare heritage. Yet, we also needed to change the brand perception from treatment to everyday skincare. To rapidly reinforce the everyday usage message, we decided to work with a local celebrity, Aslı Enver, who was associated with our brand characteristics and highly regarded by our target audience. However, we needed an unusual approach to create a strong brand association with our celebrity from the start. Since we...