Campaign details
Brand: Biti'S HunterAgency: Dentsu Redder
Strategy
Objective
To spread optimism during a very scary moment in time like a global pandemic while revealing a powerful sense of pride and stoicism in their country; build brand love for Biti's Hunter and lift up the business in this period.
Target Audience
Vietnamese youth (18 to 35) as a primary target but we were aiming to turn the whole nation's head.
Creative Strategy
The COVID-19 pandemic is forcing humans to face one of the toughest times of our generation.
With fear, tension and uncertainty growing through a constant...