Campaign details
Brand: Biti's HunterAgency: Dentsu RedderRegion: APAC
Strategy
Objective
To spread optimism during a very scary moment in time like a global pandemic while revealing a powerful sense of pride and stoicism in their country, and build the brand love for Biti's Hunter and still lift up the business in this period.
Target Audience
Vietnamese youth (18 to 35) as a primary target but we were aiming to turn the whole nation's head.
Creative Strategy
The Covid-19 pandemic is forcing humans to face one of the toughest times of our generation.
With fear, tension...