Campaign details
Brand: Biti's HunterAgency: Dentsu RedderRegion: APAC
Strategy
Objective
Biti's Hunter is one of the top 10 leading players in Tet (Vietnamese Lunar New Year) communication.
Thanks to the unique campaign platform of #DiDeTroVe (Going Far to be Truly Back) Biti's Hunter has owned the conversation around Vietnamese people re-connecting with their families at this special time for the past three years.
The challenge in the fourth year is to both keep the platform communications continuing consistently but still keeping it relevant to young consumers, making it more meaningful, more empowering and delivering great...