Campaign details
Brand: BivinaAgency: Red StarRegion: APAC
Strategy
Objective
Born in 2019 under the Bivina family, Bivina Export is positioned as a beer specifically made for coastal people, with a refreshing taste that goes well with seafood, the right alcohol level of 4.3%, and no headaches after drinking.
Bivina stands for Biển Việt Nam (Sea of Vietnam), and Bivina Export's goal is to become the King of the Sea, conquering the coastal areas of Vietnam. However, consumers do not easily buy into any hollow brand promise, so the challenge is to win consumers' hearts by...