Campaign details
Brand: BodebocaAgency: Addict MobileRegion: EMEA
Strategy
Objective
With more than 6,000 references, Bodeboca – a Pernod Ricard Group brand – is the leading online wine retailer in Spain. Its app was launched in 2015 and is gradually gaining importance within distribution channels. Today, the app represents more than 17% of the brand's turnover and has established itself as an important lever in Spanish households.
Having said that, the brand is seeking to generate a positive ROI and increase the app users' number by collaborating with Addict Mobile, a Digital Virgo's company which was...