Campaign details
Brand: Burger King IndonesiaLead Agency: Mediacom IndonesiaRegion: APAC
Strategy
Objective
Burger King has a strong presence in Indonesia across 24 cities through 175+ outlets. The COVID-19 pandemic impacted Burger King Indonesia in various contexts such as market, business, brand and culture.
BurgerKing Indonesia's business was hit causing 70% drop in dine-in sales, amid social restrictions to contain the spread of COVID-19. The brand goal has been to proactively innovate & serve their guest like a king and create a place in their hearts of people by making a difference in the community that...