Campaign details
Brand: CadillacAgency: Dentsu - Toronto & Detroit
Strategy
Objective
Google research shows that over 90% of car buyers begin their shopping online. However, online car shopping is tedious, disjointed and impersonal. Shoppers maneuver through countless endemic sites, consumer reviews, videos, brand sites and dealer sites, all to make the dealership experience as quick and painless as possible. Adding to that, today's luxury car buyer is more time starved and discerning than ever.
Cadillac wanted to revolutionize the luxury car shopping experience by meeting the luxury car shopper wherever they were. By making every interaction more...