Castrol: With You On The Road Ahead

Castrol, an industrial and automotive lubricant brand, set out to recruit 10,000 customers in Vietnam and increase its brand advocacy score by one point.

Campaign details

Brand: CastrolAgency: Castrol BP PetcoRegion: APAC

Strategy

Objective

Castrol's mission is to keep the world moving. Mechanics play a key role in influencing customer's purchase decisions, and engagement with mechanics is critical in sustaining and growing brand advocacy. With intensified competition, Castrol faced the challenge of a decreasing brand advocacy score. In 2020, we set out to recruit 10,000 mechanic customers, garner 50,000 engagements, grow brand advocacy score +1 point, +1% share and +10% volume growth.

Covid-19 has suspended the entire mobility industry, including many of our partners and customers. But we saw...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands