Centrum: GSK Centrum GNE

Centrum, a brand of multivitamins produced by GSK, reached consumers with a gamified mobile campaign in the UAE.

Campaign details

Brand: CentrumAgency: AdColonyRegion: EMEA

Strategy

Objective

To be able to spend the day at school, work or in our daily life, there are some key ingredients and GSK knows to keep your energy all day there is one thing you need the most: Centrum Energy. That is why GSK wanted to reach its target audience in UAE to promote its Centrum Energy, that contains Ginkgo and Ginseng by using the undeniable power of the mobile games. Keeping in mind that an active lifestyle needs energy, GSK has the best solutions to supply energy...

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