Cerveza Victoria: Mother's Day

Cerveza Victoria, a beer brand, built brand engagement by enabling consumers to delight their mothers on Mother's Day while social distancing in the USA.

Campaign details

Brand: Cerveza VictoriaAgency: amplify.ai

Strategy

Objective

Build brand engagement with a highly engaging and viral Mother's Day campaign by offering fans of Cerveza Victoria a way to delight their mothers on the holiday, while social distancing due to the coronavirus pandemic. Amplify.ai built a fully-automated and interactive user experience to engage customers with an AI-driven branded virtual assistant and consumer engagement platform, which enabled highly effective natural language interactions with persistent, personalized, messaging-based experiences to optimize the consumer journey. Amplify.aileveraged Messenger with click-to-Messenger ads and the ability to re-engage users through...

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