Campaign details
Brand: Charter Schools USALead Agency: StarmarkRegion: North America
Strategy
Objective
Charter Schools USA (CSUSA) is one of the largest and highest performing education management companies in the United States, serving 75,000+ K-12 students at nearly 100 schools across five states. Over the course of the last several years, Charter Schools USA had experienced rapid growth and expansion. They transformed from a smaller network of schools in South Florida to today's education powerhouse.
Business goals:
Drive awareness, leads and enrollments for all designated schools participating in each campaign.
The 2020 lead generation campaigns sought...