Charter Schools USA: Enrollment lead gen campaign

Charter Schools USA, an education management organisation, launched a lead generation campaign in the USA and increased enrolment numbers for participating schools.

Campaign details

Brand: Charter Schools USALead Agency: StarmarkRegion: North America

Strategy

Objective

Charter Schools USA (CSUSA) is one of the largest and highest performing education management companies in the United States, serving 75,000+ K-12 students at nearly 100 schools across five states. Over the course of the last several years, Charter Schools USA had experienced rapid growth and expansion. They transformed from a smaller network of schools in South Florida to today's education powerhouse.

Business goals:

Drive awareness, leads and enrollments for all designated schools participating in each campaign.

The 2020 lead generation campaigns sought...

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