CNA June Holiday Guide

CNA, a South African department store, used Mobiclick's location-based technology to increase sales and in-store customers for its June Holidays campaign.

Campaign details

Brand: CNALead agency: MobiclicksRegion: EMEA

Objectives

Mobiclicks recognises that where you go defines who you are. Using the power of location, we track individual movements and revolutionise the way brands view and use mobile advertising.

In the week of the 22nd June one such brand, CNA, enlisted the assistance of Mobiclicks and our highly accurate Location Based Targeting products and technologies to uplift brand awareness and engagement, sales, and to increase persons in-CNA-store and convert competitor traffic into CNA customers.

The CNA June Holidays Campaign strategic brief addressed the ever-present marketing obstacle of...

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