Coca-Cola: Screen Time

Coca-Cola, a soft drinks brand, increased brand buzz for Coca-Cola in Turkey during various screen time consumption occasions by creating targeted ads for users with relevant offers.

Campaign details

Brand: Coca-ColaAgency: Carat TurkeyRegion: EMEA

Strategy

Objective

This campaign was all about re-igniting the connection between screen time and enjoying ice cold, uplifting Coca-Cola.

Capitalizing on the Golden Age of Content

The golden age of content can be summed up in one short word: more. More channels, more shows, more stars, more minutes, more devices, more ways of watching, more pixels, more flexibility, more technology, more "did you see…." content. In the golden age of content, a greater choice has lead to more enjoyment. And the mobile is at the heart of this...

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