Campaign details
Brand: Coca-ColaAgency: Carat TurkeyRegion: EMEA
Strategy
Objective
With the social dynamics that COVID-19 has changed all over the world, people had to revise all their habits in order to get used to a whole new order. While prioritizing their needs, consumers preferred products-brands that added value to them, supported them and provided extra benefits. In light of these insights, TCCC needed a campaign that would "normally" unite all brands under one roof and give our consumers the concepts of value appropriate to Coca-Cola DNA with this new approach. we embraced "Open Like Never...