Campaign details
Brand: Coca-ColaAgency: Carat TurkeyRegion: EMEA
Strategy
Objective
With the social dynamics that COVID-19 has changed all over the world, people had to revise all their habits in order to get used to a whole new social order. While prioritizing their needs, consumers preferred products and brands that added value to them, supported them and provided extra benefits. In light of these insights, TCCC needed a campaign that would unite all brands under one roof and portray the values embedded in Coca-Cola's DNA to our consumers with this new approach. We embraced "Open Like...