Coca-Cola: Support Your Locals with DCO

Coca-Cola, a soft drink brand, supported local restaurant re-openings in Turkey amidst the COVID-19 pandemic by launching a targeted digital banner campaign that notified people nearby when restaurants opened.

Campaign details

Brand: Coca-ColaAgency: Carat TurkeyRegion: EMEA

Strategy

Objective

With the social dynamics that COVID-19 has changed all over the world, people had to revise all their habits in order to get used to a whole new social order. While prioritizing their needs, consumers preferred products and brands that added value to them, supported them and provided extra benefits. In light of these insights, TCCC needed a campaign that would unite all brands under one roof and portray the values embedded in Coca-Cola's DNA to our consumers with this new approach. We embraced "Open Like...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands