Dancow: Parent Fest

DANCOW, a Nestlé-owned brand of powdered milk, launched a livestreamed parenting festival in Indonesia to give parents advice on how to cope during the COVID-19 lockdown.

Campaign details

Brand: DancowAgency: emtek digital

Strategy

Objective

On 16 March, President Joko Widodo asserted the "Working From Home" policies to reduce the transmission of the coronavirus in Indonesia. Which certainly has an impact and challenges on the economy, education system, as well as family daily routines.

With the education and working system shifting to online, Parents are forced to adapt to the new parenting ways at home. Juggling between work, daily household chores, providing in-home stimulation, and accompanying their kids. Based on Nestlé DANCOW survey: 75% of mothers are facing challenges in adapting and adjusting to...

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