Campaign details
Brand: Saints WinesAdvertiser: SilverstoneCISCountry: South Africa
Strategy
Objective
DGB has a brand called the Saints Wines. They have been running promotional marketing campaigns in retail supported by ATL, BTL social and digital media with the objectives of driving sales, building a customer database and developing insights.
At the tail end of a disappointing summer 2018 promotion where only a few hundred competition entries were received; we were invited to provide a mobile media engagement campaign option to drive awareness and brand engagement to show how we could improve on results delivered to date,...