Dimes Voice Command

DIMES, a squeezed juice brand, partnered with a recipe website to launch a voice-controlled breakfast-recipe reader, which increased brand awareness and market share in Turkey.

Campaign details

Brand: DimesLead Agency: Genart MedyaRegion: EMEA

Objective

DİMES aimed to develop a project which attracts the breakfast and breakfast preparation enthusiasts' and also focused on the concept of "breakfast" embraced by the communication of its squeezed juice products. DİMES is not only willing to differentiate itself while communicating with squeezed juice consumers by means of assembling various media and content behaviour habits but also wanted that the joy of breakfast shall begin with the preparation and last with a sip of squeezed orange juice. Using computers or mobile phones to check recipes while...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands