Campaign details
Brand: Walt Disney IndonesiaLead Agency: Gameloft Advertising SolutionsRegion: Indonesia
Strategy
Objective
How to approach the target audiences and specifically COCO's movies target with an innovative advertising campaign to be closer and engage to their customers?
Challenges:
- Introduce new Pixar "Coco" animation movie to Indonesia audience
- How to Re-Invent Pixar Creation and Disney Promotion
- Engage the audience with the movie
- Give them an experience in playing music
- How to make the communication more special
Gameloft for developing and publishing Disney is familiar with these requirements and guidelines.
Target Audience
Male and Female from 14...