Dole: Quaran-tensions & normal-ish

Dole Sunshine, a packaged fruits and vegetables brand, promoted its fruit bowls with ads that humorously portrayed the tensions experienced by many families during the COVID-19 lockdowns.

Campaign details

Brand: DoleLead Agency: MobiclicksRegion: North America

Strategy

Objective

2020 was a year of unexpected learnings and Dole Sunshine Company, a leading global player in packaged fruits and vegetables committed early on to supporting their consumers as they were forced to adapt and evolve.

In keeping with their brand promise to bring 'sunshine to all', Dole launched a campaign in Q3 of 2020 picking up on the 'Quaran-tensions' of a challenging COVID-19 lockdown that saw parents working from home and children home-schooling too. In Q1 of 2021, Dole extended the success of this campaign...

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