Domex: Disinfection alert system

Domex, a disinfectant brand, launched a campaign in India to drive awareness for the brand's superior disinfection and help ensure the safety of essential travelers at railway stations.

Campaign details

Brand: DomexLead Agency: MindshareRegion: APAC

Strategy

Objective

Domex a well-known brand in Southern India wanted to establish itself as a superior brand within the 'disinfection space' in the Non-south markets. Domex disinfectant, India's first brand to use sodium hypochlorite which kills 99.9% of the coronavirus virus, responded with agility to the Covid-19 crisis by pivoting from being just a toilet cleaner brand to a brand promising superior disinfection. It targeted surface hygiene and activated its core surface cleaner with a superior 'Kills coronavirus in 60seconds' claim - first surface cleaner in market to...

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