Campaign details
Brand: DOVE / UnileverAgency: MagnaRegion: EMEA
Strategy
Objective
Without a doubt, White Friday is one of the biggest e-commerce sales events of the year and consumers are bombarded with product offerings and special promotions. Our objective was to stand out in the clutter while driving a full consumer journey.
With Amazon newly launched in UAE in 2019 in addition to the rollout of their DSP in Q3, we wanted to leverage all their amazing first party consumer data to deliver a better consumer experience that would drive more sales through defined target audiences...