Campaign details
Brand: dtacAgency: UM ThailandRegion: APAC
Strategy
Objective
DTAC is one of the leading telco companies in Thailand, however, its market share was shrinking from negative brand and network perception. One of DTAC's ambitions was to increase brand love and top-of-mind awareness, especially in technology, and innovate regarding consumers.
Launching CallMe VDO aimed to create a concrete example of how DTAC can innovate and lead in the market (since we are the first brand in Thailand to launch this product), besides it could be a means of strategic revenue for the future as the...