dtac: Free fire

DTAC, a telecommunications brand, connected with teenage gamers in Thailand with an interactive gamified mobile campaign.

Campaign details

Brand: dtacAgency: OMDRegion: APAC

Strategy

Objective

Gamers over the years have established themselves as a community comprising of a lot of teenagers. One such example of this is the Free Fire game which ranks amongst the top mobile games played in Thailand. Around 85% of the population in Thailand engages in mobile gaming. This was the first launch of "Free Fire" gamming challenge in Thailand.

DTAC saw a perfect opportunity to connect with the teens of Thailand. DTAC connected with the core target to incentivise gamers to use DTAC. DTAC's core target is...

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