Campaign details
Brand: Dubai PropertiesAgency: AdColonyRegion: EMEA
Strategy
Objective
In today's world where the property industry is in high demand and there is so much variety in terms of location, social opportunities, safety, and price, it is getting more and more difficult for property brands to attract the attention of their potential customers in a cluttered & scrollable ad space. Considering this and striving to stay one step ahead of its competitors Dubai Properties wanted to combine unique experience, knowledge of customer behavior, and engagement in its mobile advertising campaign in order to convey its...