Campaign details
Brand: Unilever ElidorAgency: MindshareRegion: EMEA
Strategy
Objective
The COVID-19 pandemic effected our lives in several ways, especially women's. Women's education was disrupted. During this period, many women searched for online education. At Elidor, we set out with this insight in mind in order to support our women, just as we always have. Through our campaign, we aimed to support them and their development.
Target Audience
Our target audience was women aged 18–44 female who wanted to improve themselves with several different courses. Also we segmented our audience as, students, working women and girls....