Etisalat: Moonwalk

Etisalat, a telco brand, encouraged users in the UAE to download the Etisalat mobile app by launching a gamified mobile campaign.

Campaign details

Brand: EtisalatAgency: AdColonyRegion: EMEA

Strategy

Objective

Etisalat wanted to show its app, My Etisalat App, to the users who want to secure themselves and provide various gifts where they rely themselves on new tastes, premium promotions, and intimate customer bindings. Etisalat Group is one of the world's leading telecom company in emerging markets where you can find your favorite device from the newest and smartest models that suits your needs and modern lifestyle. Etisalat invests in building brands that are not only the sum of experiences with their products and services but are...

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